Our world faces numerous challenges such as overconsumption, global warming, and overproduction. Kristal Blue Aqua focuses on addressing the global water consumption crisis. Many people are hesitant to drink tap water, particularly in public spaces, due to concerns about water filtration quality. The common solution has been to rely on plastic or glass bottled water, which contributes to pollution and waste.

The Kristal Blue Aqua Certification Mark aims to break this cycle by ensuring high-quality tap water is available where it is consumed. By setting high standards for tap water quality, we can reduce the production, transportation, and pollution associated with bottled water.